From Vision to Legacy: building organizations that change lives.
What does it take to build a profitable, mission-driven business that positively impacts lives? As a nationally recognized nonprofit leader with more than 50 years of experience spanning the public and private sectors, Marcia Griffin helps socially-minded entrepreneurs, mortgage and financial services professionals, and nonprofit leaders build thriving organizations, expand into untapped markets, and create lasting financial success while making a meaningful impact.
Years of Leadership
Families Reached Through the Network She Built
Foreclosure Rate Among Families Following the HomeFree-USA Model
HBCUs Empowering the Next Generation Through Her Vision
Trusted By Leading Organizations
Why book Marcia?
In an industry facing growing community distrust, Marcia has spent decades building bridges between financial institutions, policy makers, and underserved communities.
Purpose meets profit
She has proven that mission-driven organizations can be financially strong—and shows leaders exactly how the two reinforce each other.
Untapped markets
Through a national affiliate network across the Country, she has helped thousands of families become successful homeowners while showing lenders how to grow.
Trust and reach
Her insight on fusing purpose, process, and partnerships gives audiences a new way of thinking about growth and sustainability.
Commanding the room.
Whether the audience is corporate executives, socially-minded entrepreneurs, policy makers, community leaders, or mortgage and financial services professionals, Marcia sparks a new way of thinking about business growth and sustainability.
She founded HomeFree-USA with her husband Jim, grew it into a HUD-approved national intermediary, and launched the Center for Financial Advancement® to reach the next generation of homeowners.
Explore keynote topicsGet to know Marcia
Meet the woman behind HomeFree-USA.
Topics that move audiences to action
Signature keynotes
Purpose and profit are not competing goals—they're a powerful combination. Marcia shares how mission-driven organizations can grow, create lasting impact, and achieve financial success by aligning purpose with strategy, innovation, and strong partnerships.
Millions of capable individuals are overlooked by traditional systems despite being financially ready. Marcia explores how businesses, lenders, nonprofits, and community leaders can create meaningful connections, expand opportunity, and unlock growth in underserved markets.
What does it take to build an organization, a brand, and a mission that lasts? Marcia shares her journey as a woman entrepreneur, nonprofit founder, and national leader, offering powerful lessons on leadership, resilience, innovation, and staying true to your purpose.
Homeownership doesn't have to wait until your 40s. Marcia shares proven strategies to help Gen Z overcome financial barriers, build wealth earlier, and achieve sustainable homeownership through the innovative Center for Financial Advancement®.
On air
$mart Money Moves
Marcia's weekly show makes wealth building easier for everyday people—airing every Wednesday at 7:30PM EST with financial-industry experts on homeownership, debt, credit, crypto, and retirement.